GPL wins World Label Award

GPL wins World Label Award
GPL makes Petone, Wellington world famous in global labels with its award win

New Zealand company Gravure Packaging (GPL) has celebrated its success in the recent World Label Awards competition, where it took out the Gravure Process Category.

GPL printed a shrink sleeve for a Chobani yoghurt 170g tub to win its award. World Label Awards judging panel chair Tony White said that winning in this competition carries huge value and kudos throughout the global label fraternity, signalling that the printer has achieved real excellence. He said, “Never will a label have been examined in such detail, even by a quality control department.”We expect a high standard of printing at this level and we also look for the quality of the design of the label.”

The company hosted its local member of Parliament, Chris Bishop, at its Fitzherbert Street plant in Petone Wellington. Bishop, impressed by the operation, learned that GPL exports product and supplies local companies such as Whittaker’s Chocolates. He says, “Hearty congratulations to GPL -- a real Hutt success story. I’m proud to represent an area in parliament with so many award-winning businesses, of which GPL is just the latest. Well done to the staff of this fantastic and world-class Petone company.”

Greg Chapman, managing director at GPL, says, The World Label Award is great recognition of the development work invested in improving the firm’s print quality as well as its capabilities to solve what were quite technical challenges in this particular job.

“We’ve worked with Chobani for a few years now, they have very precise standards and we love delivering great looking shrink sleeves for them. Chobani is focused on producing the highest quality product which nicely aligns with GPL’s own culture. Chobani’s range of yoghurts taste great and the highly-detailed graphic work needs gravure quality print to really make the labels pop.”

The World Label Awards requires entries to have won an award in their local association’s competition. It does not accept entries from individual printers. The GPL Chobani shrink sleeve won two gold medals at the Pride In Print Awards last year, including the Gravure Category. Chapman says, The New Zealand label association SALMA selected it as the sole submission it was permitted to make in the World Label Awards Gravure Class for the year. A truly international competition, its receives submission from regions such as Europe, the United States, Japan, India, China, Australia and of course, New Zealand. The second-placed entry in our class was a Heineken label from the United Kingdom.

“We are aware the World Label Award’s panel of international judges spend a considerable time examining and debating the technical and aesthetic features of each label, including converting and finishing technology.”

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