Tetra Pak launches material effects

Tetra Pak launches material effects
No need for new packaging format or equipment to incorporate into products

Tetra Pak has launched a suite of new packaging material effects, known as Tetra Pak Artistry, to help food and beverage producers revitalise the look and feel of their products.


The company says the effects help brands attract shoppers’ attention without the need for the manufacturer to switch to a new packaging format or invest in new equipment.


Charles Brand, executive vice president, Product Management and Commercial Operations at Tetra Pak says, “In a world where almost everything needs to be personalisable, we want to provide customers with something to help their brands rise above the noise and reach the shopper.


“The new suite of effects and expressions will help our customers enhance their brand at no additional investment, making it a cost-effective solution to their needs.”


Tetra Pak Artistry will include:​ Tetra Pak Reflect, which can incorporate holographic effects onto the package; Tetra Pak Metallized for a metallic effect; and Tetra Pak Craft, to give the package the natural look of bare paperboard with wood fibres.


The company says more offerings are in the pipeline, including Tetra Pak Sculpt, an embossed surface texture for an innovative consumer experience.


​The whole range of effects will be available for the majority of Tetra Pak package formats and offered to customers worldwide.


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